Live vs Nixie · Bay Area shelf head-to-head
Live and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Live
Nixie
11
brand power
56
4
products
43
2
categories
3
4
subcategories
5
3
grocers
19
$3.11
avg price
$5.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live▭ Nixie
Distribution · 30% of score13·79
L
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live
only Nixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Live · 0
no exclusive doors — everywhere Live is, Nixie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live · Nixie