Liviva vs Tiberino · Bay Area shelf head-to-head
Liviva and Tiberino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tiberino carries more Brand PowerTiberino is in more Bay Area grocersTiberino fields the deeper lineupLiviva sits further up the premium end
Liviva
Tiberino
20
brand power
48
5
products
36
2
categories
6
4
subcategories
9
3
grocers
7
$1.25
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Liviva▭ Tiberino
Distribution · 30% of score13·29
L
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Liviva
no top category Tiberino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Liviva · 0
no exclusive doors — everywhere Liviva is, Tiberino is too.
only Tiberino · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Liviva · Tiberino