Los Chileros vs Spicely Organics · Bay Area shelf head-to-head
Los Chileros and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineupSpicely Organics sits further up the premium end
Los Chileros
Spicely Organics
21
brand power
63
12
products
163
3
categories
9
4
subcategories
50
7
grocers
13
$4.01
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Chileros▭ Spicely Organics
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Los Chileros
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Los Chileros · 2
only Spicely Organics · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Chileros · Spicely Organics
