Louisiana Fish Fry Products vs Near East · Bay Area shelf head-to-head
Louisiana Fish Fry Products and Near East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East fields the deeper lineupNear East sits further up the premium end
Louisiana Fish Fry Products
Near East
39
brand power
49
17
products
20
6
categories
3
7
subcategories
5
7
grocers
16
47.4¢
price per oz
68.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Louisiana Fish Fry Products▭ Near East
Distribution · 30% of score29·67
L
N
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score76·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Louisiana Fish Fry Products
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Louisiana Fish Fry Products · 1
only Near East · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Louisiana Fish Fry Products · Near East