Love Child vs Earth's Best · Bay Area shelf head-to-head
Love Child and Earth's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earth's Best carries more Brand PowerEarth's Best is in more Bay Area grocersEarth's Best fields the deeper lineupEarth's Best sits further up the premium end
Love Child
Earth's Best
32
brand power
55
9
products
37
5
categories
9
6
grocers
13
72.5¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love Child▭ Earth's Best
Distribution · 30% of score25·54
L
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love Child
only Earth's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love Child · 0
no exclusive doors — everywhere Love Child is, Earth's Best is too.
only Earth's Best · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love Child · Earth's Best
