Luna vs Kind · Bay Area shelf head-to-head
Luna and Kind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kind carries more Brand PowerKind is in more Bay Area grocersKind fields the deeper lineupKind sits further up the premium end
Luna
Kind
41
brand power
65
14
products
91
3
categories
5
12
grocers
17
$1.53
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luna▭ Kind
Distribution · 30% of score50·71
L
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luna
only Kind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Luna · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luna · Kind
