Lundberg Family Farms vs Vigo · Bay Area shelf head-to-head
Lundberg Family Farms and Vigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineup
Lundberg Family Farms
Vigo
63
brand power
15
66
products
4
7
categories
2
13
subcategories
3
19
grocers
1
$8.22
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lundberg Family Farms▭ Vigo
Distribution · 30% of score79·4
V
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods11 vs 2 SKUs
only Lundberg Family Farms
only Vigo
no top category Lundberg Family Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lundberg Family Farms · Vigo