Maazah vs Indianlife · Bay Area shelf head-to-head
Maazah and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineupMaazah sits further up the premium end
Maazah
Indianlife
20
brand power
54
3
products
21
2
categories
9
2
subcategories
11
5
grocers
13
$1.15
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maazah▭ Indianlife
Distribution · 30% of score21·54
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maazah
no top category Indianlife doesn’t also play in.
only Indianlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maazah · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maazah · Indianlife