Madama Oliva vs Mezzetta · Bay Area shelf head-to-head
Madama Oliva and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupMadama Oliva sits further up the premium end
Madama Oliva
Mezzetta
22
brand power
68
4
products
65
2
categories
9
7
grocers
20
91.1¢
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madama Oliva▭ Mezzetta
Distribution · 30% of score29·83
carried in 7 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madama Oliva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madama Oliva · 0
no exclusive doors — everywhere Madama Oliva is, Mezzetta is too.
only Mezzetta · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madama Oliva · Mezzetta