Made Good vs Back To Nature · Bay Area shelf head-to-head
Made Good and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineup
Made Good
Back To Nature
24
brand power
55
8
products
32
4
categories
5
1
grocers
17
$4.70
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made Good▭ Back To Nature
Distribution · 30% of score4·71
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Made Good · 0
no exclusive doors — everywhere Made Good is, Back To Nature is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made Good · Back To Nature
