Madegood vs Tastykake · Bay Area shelf head-to-head
Madegood and Tastykake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Madegood
Tastykake
58
brand power
37
24
products
14
6
categories
5
18
grocers
1
$5.94
avg price
$3.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ Tastykake
Distribution · 30% of score75·4
T
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madegood
only Tastykake
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · Tastykake
