Madegood vs The Gfb · Bay Area shelf head-to-head
Madegood and The Gfb, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Madegood carries more Brand PowerMadegood is in more Bay Area grocersMadegood fields the deeper lineup
Madegood
The Gfb
58
brand power
36
24
products
18
6
categories
3
18
grocers
8
$1.22
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madegood▭ The Gfb
Distribution · 30% of score75·33
T
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madegood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madegood · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madegood · The Gfb
