Madewith vs Kerrygold · Bay Area shelf head-to-head
Madewith and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Madewith
Kerrygold
27
brand power
63
8
products
39
5
categories
5
6
subcategories
9
2
grocers
20
$1.34
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Madewith▭ Kerrygold
Distribution · 30% of score8·83
M
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Madewith
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Madewith · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Madewith · Kerrygold