Mahatma vs Ben's Original · Bay Area shelf head-to-head
Mahatma and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma is in more Bay Area grocersBen's Original sits further up the premium end
Mahatma
Ben's Original
35
brand power
31
13
products
11
3
categories
4
6
subcategories
5
9
grocers
7
23.9¢
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mahatma▭ Ben's Original
Distribution · 30% of score38·29
B
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods3 vs 6 SKUs
1% of shelf
only Mahatma
no top category Ben's Original doesn’t also play in.
only Ben's Original
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mahatma · 3
only Ben's Original · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mahatma · Ben's Original
