Mahatma vs Veetee Rice · Bay Area shelf head-to-head
Mahatma and Veetee Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineup
Mahatma
Veetee Rice
35
brand power
0
13
products
5
3
categories
3
6
subcategories
5
9
grocers
2
$4.25
avg price
$4.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mahatma▭ Veetee Rice
Distribution · 30% of score38·8
V
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mahatma
no top category Veetee Rice doesn’t also play in.
only Veetee Rice
no top category Mahatma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mahatma · 7
only Veetee Rice · 0
no exclusive doors — everywhere Veetee Rice is, Mahatma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mahatma · Veetee Rice