Malk vs Marin Living Foods · Bay Area shelf head-to-head
Malk and Marin Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineup
Malk
Marin Living Foods
59
brand power
10
22
products
8
6
categories
2
8
subcategories
2
18
grocers
3
$8.24
avg price
$7.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malk▭ Marin Living Foods
Distribution · 30% of score75·13
M
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin Living Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malk · Marin Living Foods