Malk vs Minor Figures · Bay Area shelf head-to-head
Malk and Minor Figures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineupMalk sits further up the premium end
Malk
Minor Figures
59
brand power
34
22
products
9
6
categories
2
8
subcategories
2
18
grocers
14
31.5¢
price per fl oz
21.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Malk▭ Minor Figures
Distribution · 30% of score75·58
M
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minor Figures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Malk · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Malk · Minor Figures
