Maltesers vs Nestle · Bay Area shelf head-to-head
Maltesers and Nestle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nestle carries more Brand PowerNestle is in more Bay Area grocersNestle fields the deeper lineup
Maltesers
Nestle
18
brand power
45
4
products
22
2
categories
7
2
subcategories
9
4
grocers
10
$2.44
price per oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maltesers▭ Nestle
Distribution · 30% of score17·42
M
N
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maltesers
no top category Nestle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maltesers · 0
no exclusive doors — everywhere Maltesers is, Nestle is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maltesers · Nestle
