Mama Mel's vs Dave's Killer Bread · Bay Area shelf head-to-head
Mama Mel's and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineup
Mama Mel's
Dave's Killer Bread
0
brand power
61
3
products
52
1
categories
4
3
subcategories
14
1
grocers
21
$18.92
avg price
$8.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mama Mel's▭ Dave's Killer Bread
Distribution · 30% of score4·88
M
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mama Mel's
no top category Dave's Killer Bread doesn’t also play in.
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mama Mel's · 0
no exclusive doors — everywhere Mama Mel's is, Dave's Killer Bread is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mama Mel's · Dave's Killer Bread