Manitoba Harvest vs Nutiva · Bay Area shelf head-to-head
Manitoba Harvest and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutiva is in more Bay Area grocersNutiva fields the deeper lineupManitoba Harvest sits further up the premium end
Manitoba Harvest
Nutiva
37
brand power
39
12
products
16
3
categories
5
3
subcategories
9
7
grocers
11
$1.59
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manitoba Harvest▭ Nutiva
Distribution · 30% of score29·46
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Manitoba Harvest
only Nutiva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Manitoba Harvest · 0
no exclusive doors — everywhere Manitoba Harvest is, Nutiva is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manitoba Harvest · Nutiva
