Marconi Brand vs Tillen Farms · Bay Area shelf head-to-head
Marconi Brand and Tillen Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillen Farms carries more Brand PowerTillen Farms is in more Bay Area grocersMarconi Brand fields the deeper lineupTillen Farms sits further up the premium end
Marconi Brand
Tillen Farms
34
brand power
52
10
products
7
4
categories
6
5
grocers
9
$8.23
avg price
$13.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marconi Brand▭ Tillen Farms
Distribution · 30% of score21·38
M
T
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marconi Brand
only Tillen Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Marconi Brand · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marconi Brand · Tillen Farms