Marie Callender's vs Scott & Jon's · Bay Area shelf head-to-head
Marie Callender's and Scott & Jon's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineup
Marie Callender's
Scott & Jon's
56
brand power
33
55
products
8
8
categories
4
10
subcategories
4
13
grocers
7
48.2¢
price per oz
70.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marie Callender's▭ Scott & Jon's
Distribution · 30% of score54·29
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Ethnic Foods1 vs 1 SKUs
1% of shelf
only Marie Callender's
only Scott & Jon's
no top category Marie Callender's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marie Callender's · Scott & Jon's
