Marie Callender's vs Stouffer's · Bay Area shelf head-to-head
Marie Callender's and Stouffer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's is in more Bay Area grocersStouffer's fields the deeper lineup
Marie Callender's
Stouffer's
56
brand power
52
55
products
68
8
categories
5
10
subcategories
8
13
grocers
10
48.2¢
price per oz
53.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marie Callender's▭ Stouffer's
Distribution · 30% of score54·42
S
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marie Callender's
only Stouffer's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marie Callender's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marie Callender's · Stouffer's
