Marinfood vs Kerrygold · Bay Area shelf head-to-head
Marinfood and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kerrygold carries more Brand PowerKerrygold is in more Bay Area grocersKerrygold fields the deeper lineup
Marinfood
Kerrygold
8
brand power
63
2
products
39
2
categories
5
2
subcategories
9
2
grocers
20
$9.84
avg price
$9.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marinfood▭ Kerrygold
Distribution · 30% of score8·83
M
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marinfood
no top category Kerrygold doesn’t also play in.
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marinfood · 0
no exclusive doors — everywhere Marinfood is, Kerrygold is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marinfood · Kerrygold