Martha White vs Betty Crocker · Bay Area shelf head-to-head
Martha White and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineup
Martha White
Betty Crocker
12
brand power
66
3
products
106
1
categories
7
1
subcategories
10
1
grocers
12
$2.88
avg price
$5.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martha White▭ Betty Crocker
Distribution · 30% of score4·50
M
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Martha White
no top category Betty Crocker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Martha White · 0
no exclusive doors — everywhere Martha White is, Betty Crocker is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martha White · Betty Crocker