Martha White vs Krusteaz · Bay Area shelf head-to-head
Martha White and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineup
Martha White
Krusteaz
12
brand power
46
3
products
22
1
categories
6
1
grocers
11
$2.88
avg price
$5.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Martha White▭ Krusteaz
Distribution · 30% of score4·46
M
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Martha White
no top category Krusteaz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Martha White · 0
no exclusive doors — everywhere Martha White is, Krusteaz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Martha White · Krusteaz