Marzetti vs Bolthouse Farms · Bay Area shelf head-to-head
Marzetti and Bolthouse Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolthouse Farms carries more Brand PowerBolthouse Farms is in more Bay Area grocersBolthouse Farms fields the deeper lineup
Marzetti
Bolthouse Farms
21
brand power
56
7
products
46
2
categories
6
5
subcategories
13
1
grocers
10
$5.56
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marzetti▭ Bolthouse Farms
Distribution · 30% of score4·42
M
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marzetti
only Bolthouse Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Marzetti · 0
no exclusive doors — everywhere Marzetti is, Bolthouse Farms is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marzetti · Bolthouse Farms