Matilde Vicenzi vs Rip Van Wafels · Bay Area shelf head-to-head
Matilde Vicenzi and Rip Van Wafels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rip Van Wafels carries more Brand PowerRip Van Wafels is in more Bay Area grocersRip Van Wafels fields the deeper lineupRip Van Wafels sits further up the premium end
Matilde Vicenzi
Rip Van Wafels
32
brand power
47
8
products
18
4
categories
3
5
subcategories
3
6
grocers
13
92.1¢
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Matilde Vicenzi▭ Rip Van Wafels
Distribution · 30% of score25·54
M
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rip Van Wafels
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Matilde Vicenzi · 1
only Rip Van Wafels · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Matilde Vicenzi · Rip Van Wafels
