Mazzetti L'originale vs Giuliano · Bay Area shelf head-to-head
Mazzetti L'originale and Giuliano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuliano carries more Brand PowerGiuliano is in more Bay Area grocersGiuliano fields the deeper lineup
Mazzetti L'originale
Giuliano
14
brand power
56
4
products
22
1
categories
9
1
subcategories
11
2
grocers
14
$14.52
avg price
$15.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mazzetti L'originale▭ Giuliano
Distribution · 30% of score8·58
M
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mazzetti L'originale
no top category Giuliano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mazzetti L'originale · 0
no exclusive doors — everywhere Mazzetti L'originale is, Giuliano is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mazzetti L'originale · Giuliano