Mcclure's vs Bubbies · Bay Area shelf head-to-head
Mcclure's and Bubbies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bubbies carries more Brand PowerBubbies is in more Bay Area grocersBubbies fields the deeper lineupMcclure's sits further up the premium end
Mcclure's
Bubbies
29
brand power
60
8
products
45
2
categories
6
6
grocers
19
51.6¢
price per fl oz
47.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcclure's▭ Bubbies
Distribution · 30% of score25·79
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcclure's
no top category Bubbies doesn’t also play in.
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mcclure's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcclure's · Bubbies
