Mcevoy Ranch vs Yiayia And Friends · Bay Area shelf head-to-head
Mcevoy Ranch and Yiayia And Friends, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcevoy Ranch carries more Brand PowerMcevoy Ranch is in more Bay Area grocersMcevoy Ranch fields the deeper lineup
Mcevoy Ranch
Yiayia And Friends
38
brand power
15
23
products
4
6
categories
2
10
subcategories
2
2
grocers
1
$16.13
avg price
$34.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcevoy Ranch▭ Yiayia And Friends
Distribution · 30% of score8·4
Y
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcevoy Ranch
only Yiayia And Friends
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcevoy Ranch · 1
only Yiayia And Friends · 0
no exclusive doors — everywhere Yiayia And Friends is, Mcevoy Ranch is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcevoy Ranch · Yiayia And Friends