Mcvitie's vs Olyra · Bay Area shelf head-to-head
Mcvitie's and Olyra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's fields the deeper lineup
Mcvitie's
Olyra
40
brand power
38
25
products
10
2
categories
5
4
subcategories
5
10
grocers
10
71.0¢
price per oz
66.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcvitie's▭ Olyra
Distribution · 30% of score42·42
O
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcvitie's
only Olyra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mcvitie's · 4
only Olyra · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcvitie's · Olyra
