Mcvitie's vs Oreo · Bay Area shelf head-to-head
Mcvitie's and Oreo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oreo carries more Brand PowerOreo is in more Bay Area grocersOreo fields the deeper lineupMcvitie's sits further up the premium end
Mcvitie's
Oreo
40
brand power
53
25
products
74
2
categories
4
4
subcategories
7
10
grocers
14
71.0¢
price per oz
55.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mcvitie's▭ Oreo
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mcvitie's · 1
only Oreo · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mcvitie's · Oreo
