Melona vs So Delicious · Bay Area shelf head-to-head
Melona and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersSo Delicious fields the deeper lineup
Melona
So Delicious
20
brand power
67
7
products
54
1
categories
7
2
subcategories
9
3
grocers
20
$10.25
avg price
$6.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Melona▭ So Delicious
Distribution · 30% of score13·83
M
carried in 3 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Melona
no top category So Delicious doesn’t also play in.
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Melona · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Melona · So Delicious
