Meyenberg vs Organic Pastures · Bay Area shelf head-to-head
Meyenberg and Organic Pastures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Meyenberg carries more Brand PowerMeyenberg is in more Bay Area grocersMeyenberg fields the deeper lineup
Meyenberg
Organic Pastures
45
brand power
7
12
products
3
5
categories
1
6
subcategories
1
15
grocers
3
28.8¢
price per fl oz
17.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Meyenberg▭ Organic Pastures
Distribution · 30% of score63·13
O
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Meyenberg
only Organic Pastures
no top category Meyenberg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Meyenberg · Organic Pastures