Mezzetta vs Passport · Bay Area shelf head-to-head
Mezzetta and Passport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Mezzetta
Passport
68
brand power
9
65
products
2
9
categories
1
16
subcategories
1
20
grocers
3
$7.16
avg price
$5.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Passport
Distribution · 30% of score83·13
P
carried in 20 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passport
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Passport
