Mezzetta vs Santa Barbara Olive Co. · Bay Area shelf head-to-head
Mezzetta and Santa Barbara Olive Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupSanta Barbara Olive Co. sits further up the premium end
Mezzetta
Santa Barbara Olive Co.
68
brand power
31
65
products
9
9
categories
3
20
grocers
11
68.9¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Santa Barbara Olive Co.
Distribution · 30% of score83·46
S
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Barbara Olive Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mezzetta · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Santa Barbara Olive Co.
