Mezzetta vs Serpis · Bay Area shelf head-to-head
Mezzetta and Serpis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Mezzetta
Serpis
68
brand power
11
65
products
3
9
categories
1
20
grocers
1
$7.16
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Serpis
Distribution · 30% of score83·4
S
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mezzetta
only Serpis
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Serpis
