Michelina's vs Scott & Jon's · Bay Area shelf head-to-head
Michelina's and Scott & Jon's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scott & Jon's carries more Brand PowerScott & Jon's is in more Bay Area grocers
Michelina's
Scott & Jon's
24
brand power
33
8
products
8
3
categories
4
2
grocers
7
$2.18
avg price
$6.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Michelina's▭ Scott & Jon's
Distribution · 30% of score8·29
M
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Michelina's
only Scott & Jon's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Michelina's · 0
no exclusive doors — everywhere Michelina's is, Scott & Jon's is too.
only Scott & Jon's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Michelina's · Scott & Jon's
