Mike's Organic Foods vs Thai Kitchen · Bay Area shelf head-to-head
Mike's Organic Foods and Thai Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersThai Kitchen fields the deeper lineupMike's Organic Foods sits further up the premium end
Mike's Organic Foods
Thai Kitchen
11
brand power
61
3
products
20
1
categories
8
1
subcategories
11
1
grocers
20
$8.29
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mike's Organic Foods▭ Thai Kitchen
Distribution · 30% of score4·83
M
T
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mike's Organic Foods
no top category Thai Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mike's Organic Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mike's Organic Foods · Thai Kitchen