Mina vs Organic Harvest Foods · Bay Area shelf head-to-head
Mina and Organic Harvest Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mina carries more Brand PowerMina is in more Bay Area grocersMina fields the deeper lineupOrganic Harvest Foods sits further up the premium end
Mina
Organic Harvest Foods
51
brand power
12
18
products
3
6
categories
1
9
subcategories
1
15
grocers
5
71.2¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mina▭ Organic Harvest Foods
Distribution · 30% of score63·21
M
O
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic Harvest Foods
no top category Mina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mina · Organic Harvest Foods