Minerva vs Jose Gourmet · Bay Area shelf head-to-head
Minerva and Jose Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jose Gourmet carries more Brand PowerJose Gourmet is in more Bay Area grocersJose Gourmet fields the deeper lineup
Minerva
Jose Gourmet
7
brand power
40
2
products
48
2
categories
5
2
subcategories
9
2
grocers
5
$21.64
avg price
$13.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minerva▭ Jose Gourmet
Distribution · 30% of score8·21
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minerva
no top category Jose Gourmet doesn’t also play in.
only Jose Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Minerva · 2
only Jose Gourmet · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minerva · Jose Gourmet