Minor Figures vs Malk · Bay Area shelf head-to-head
Minor Figures and Malk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineupMalk sits further up the premium end
Minor Figures
Malk
34
brand power
59
9
products
22
2
categories
6
2
subcategories
8
14
grocers
18
21.1¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minor Figures▭ Malk
Distribution · 30% of score58·75
M
carried in 14 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minor Figures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Minor Figures · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minor Figures · Malk
