Minute Rice vs Ben's Original · Bay Area shelf head-to-head
Minute Rice and Ben's Original, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Rice is in more Bay Area grocersMinute Rice sits further up the premium end
Minute Rice
Ben's Original
35
brand power
31
10
products
11
4
categories
4
6
subcategories
5
8
grocers
7
59.4¢
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Minute Rice▭ Ben's Original
Distribution · 30% of score33·29
M
B
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Minute Rice
only Ben's Original
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Minute Rice · 4
only Ben's Original · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Minute Rice · Ben's Original