Miracle Noodle vs Rummo · Bay Area shelf head-to-head
Miracle Noodle and Rummo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupMiracle Noodle sits further up the premium end
Miracle Noodle
Rummo
41
brand power
51
15
products
29
4
categories
2
8
subcategories
15
10
grocers
15
96.8¢
price per oz
37.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miracle Noodle▭ Rummo
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miracle Noodle
only Rummo
no top category Miracle Noodle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Miracle Noodle · 1
only Rummo · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miracle Noodle · Rummo