Miss Jones Baking Co. vs Renewal Mill · Bay Area shelf head-to-head
Miss Jones Baking Co. and Renewal Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miss Jones Baking Co. carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersMiss Jones Baking Co. fields the deeper lineup
Miss Jones Baking Co.
Renewal Mill
58
brand power
13
28
products
2
6
categories
1
16
grocers
4
73.3¢
price per oz
70.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Miss Jones Baking Co.▭ Renewal Mill
Distribution · 30% of score67·17
R
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Miss Jones Baking Co.
only Renewal Mill
no top category Miss Jones Baking Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Miss Jones Baking Co. · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Miss Jones Baking Co. · Renewal Mill
