Mission vs Mi Rancho · Bay Area shelf head-to-head
Mission and Mi Rancho, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMi Rancho is in more Bay Area grocersMission fields the deeper lineupMi Rancho sits further up the premium end
Mission
Mi Rancho
59
brand power
51
54
products
22
6
categories
3
8
subcategories
5
12
grocers
17
61.5¢
price per item
64.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mission▭ Mi Rancho
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa1 vs 3 SKUs
only Mission
only Mi Rancho
no top category Mission doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mission · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mission · Mi Rancho
