Missy J's vs Dsd Merchandisers · Bay Area shelf head-to-head
Missy J's and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers fields the deeper lineupMissy J's sits further up the premium end
Missy J's
Dsd Merchandisers
9
brand power
49
9
products
61
4
categories
11
5
subcategories
27
4
grocers
4
$1.66
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Missy J's▭ Dsd Merchandisers
Distribution · 30% of score17·17
M
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy3 vs 27 SKUs
M
<1% of shelf
only Missy J's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Missy J's · Dsd Merchandisers