Momofuku vs Snapdragon · Bay Area shelf head-to-head
Momofuku and Snapdragon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Momofuku
Snapdragon
58
brand power
39
40
products
16
6
categories
3
8
subcategories
3
14
grocers
10
$1.22
price per oz
$2.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Momofuku▭ Snapdragon
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Momofuku
only Snapdragon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Momofuku · Snapdragon
