Monari Federzoni vs Colavita · Bay Area shelf head-to-head
Monari Federzoni and Colavita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monari Federzoni is in more Bay Area grocersColavita fields the deeper lineup
Monari Federzoni
Colavita
33
brand power
32
12
products
15
3
categories
5
3
subcategories
7
11
grocers
9
56.2¢
price per fl oz
53.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monari Federzoni▭ Colavita
Distribution · 30% of score46·38
M
C
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score63·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monari Federzoni
no top category Colavita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monari Federzoni · 2
only Colavita · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monari Federzoni · Colavita
